Wijnand’s masterclasses are a blend of strategic issues and practical international case studies, always based on the very latest insights, figures and trends.

Masterclass sessions can be part of strategic and inspirational sessions at executive and board level, or part of business development programs. Furthermore, universities and post-graduate studies can include masterclasses as (extra)curricular programs.

Recently, Wijnand has given masterclasses to retailers, brands and stakeholders including Electrolux, Handelsbanken, Lavazza en UPC, and to business and post-graduate students at Nyenrode University, Konkuk University (Seoul, Korea), and James Madison University (Harrisonburg, VA, USA). Watch the video above for an impression.


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- August 16, 2019

This is the second Oman @oec2019 blog in a series of three in which I cover the new economic paradigm created by th… https://t.co/Awh1IwdpH1
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- August 8, 2019

To prepare for my upcoming trip to the @oec2019, I wrote a series of blogs were I shed a light on the evolving proc… https://t.co/kaippaOEz4
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- May 28, 2019

Weet jij als marketeer alles over cookies, regels voor reclame en de AVG? Dan daag ik je uit! Volg de e-learning va… https://t.co/vtkZ30Z4V3
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- May 24, 2019

De uitdagingen die nu op ons afkomen, zijn te groot om ze alleen als Nederland het hoofd te bieden. Alleen door als… https://t.co/h0fJls80vE
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- May 17, 2019

De verkoopvoorwaarden die @aliexpress hanteert, zijn in strijd met de Europese consumentenregels, zo meldt de… https://t.co/Igq359sTa7
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