The End of Online Shopping
What is the future of shopping in a world that is always connected, wherever, whenever? It is an unavoidable truth: new generations of shoppers require new ways of shopping. They are the foundation of the immense transformation of retail – and it’s only just begun. This much-lauded and inspiring keynote sees Wijnand use over 50 videos to illustrate how online and offline retail become one.
It is new technology that makes our new shopping behaviour a reality. Many stores – high street and web-based – are struggling to keep up with the whirlwind of changes to the see-choose-buy behaviour of consumers! Every single aspect of the customer journey is geared to make shopping a highly personal experience (N=1). Wijnand will take us through dozens of international cases to demonstrate the changing customer journey. You will experience how we browse and how we select our buys. How are home deliveries affected, what does it mean for instore pick-ups?
Bottom line: the customer journey is not about technology, it is about people.
Wijnand will answer two of the most frequently asked questions in his keynote: what does the future of shopping look like, on the high street, online, on marketplaces and platforms? And how can high street stores and web-based stores both continue to carve out their own unique identity?