Keynote ’25 Years of Online Shopping’

Whether we are buying the latest smartphone, booking a trip or thinking about what to eat for dinner, it has become a habit to do this all through the use of internet. The introduction and acceptance of online shopping has skyrocketed. What people experienced as new and strange a quarter of a century ago, has now become a part of our daily lives. The expectations and requests of the consumer have completely changed the world of (online) shopping.