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Hema: Reinventing grocery retail

Hema: Reinventing grocery retail

Hema, part of the Alibaba Group, opened its first “new retail” grocery store in February 2015 and has been opening new stores at a rapid pace over the past few years. By the end of 2017, there were 25 Hema stores, mostly in Tier 1 and Tier 2 cities. Today, however,...

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