Blogs & Media

Platforms, physical stores and a new paradigm

Platforms, physical stores and a new paradigm

Shopping ecosystems and platforms like Amazon, Apple and Google inspire shoppers with new sophisticated technology to help them during selection. These tech companies have taken home shopping to the next level with their immensely popular smart home speaker devices...

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How and where do onlife consumers shop?

How and where do onlife consumers shop?

As they decide what to buy, which goods and services, consumers have come to expect specific things of the retailer where the purchase will be made. Consumer deliberations in the selection stage of the customer journey can be defined by seven basic shopping needs:...

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Comparison, research or impulse buys

Comparison, research or impulse buys

Selection is all about how and what we decide to buy, be that by rote, comparison, research or impulse.  When we buy routine items – food for instance – we don’t like spending time on deciding or comparing items. Other goods and services are worth a little more...

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Selection or how consumers choose

Selection or how consumers choose

We all know what it feels like to have too many options: a sense of being overwhelmed, of being spoilt for choice, of something like being paralyzed by all the possibilities. Too much choice can be demotivating – where do you start, how do you decide?! When we don’t...

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Every single consumer matters

Every single consumer matters

Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a smartphone in-store, outside on the street or on our commutes in our cars, trains, buses or subways; or using a laptop, tablet or a smart home...

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Who wants to be found?

Who wants to be found?

Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services has shifted focus from the physical shopping streets to online. Thanks to the Internet, consumers have become inured to the ‘push’ of mass media. They...

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I just want it the way I want it: orientation means N=1

I just want it the way I want it: orientation means N=1

Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper ads? Shoppers now are still broadly the same, in their different types and motives. It is the consumer behaviour in orientation that has changed completely...

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Let’s go on a customer journey

Let’s go on a customer journey

We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are relatively new. Consumers of all ages and backgrounds have different ways of adopting new habits offered by these economies. Gradually they are becoming...

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What kind of shopper are you?

What kind of shopper are you?

Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are completely unique, but of course we share characteristics and they influence our behavior in turn. Some years ago, a Shopping2020 research study by Dutch...

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On digital illiteracy and consumer behavior

On digital illiteracy and consumer behavior

The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can be overwhelming. Broadly speaking, the older and less affluent people in this group are significantly less connected to the digital world and...

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Power to onlife consumers of every generation

Power to onlife consumers of every generation

From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not upending the world on its own, consumer behaviour it has triggered is the real foundation of the digital retail revolution. For what...

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Who’s gonna win the war of the platforms?

Who’s gonna win the war of the platforms?

Thanks to the Internet giants, we now have unlimited access to information and we can shop anywhere we could possibly want, all over the world at the click of a mouse or a swipe of our fingers. It is their vision and their entrepreneurial spirit that have shaped what...

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Platforms: a prisoner’s dilemma for retailers

Platforms: a prisoner’s dilemma for retailers

For local businesses, the platform economy can feel like a rat race instigated by the tech giants. How on earth can they keep up? More importantly, should they even try, or is it smarter to build a strong market presence in your own local market? Tapping into...

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So why are platforms so irresistible?

So why are platforms so irresistible?

Platforms – there’s no way around them, not in onlife retail. Alibaba, Amazon, Apple, Facebook, Google, Microsoft and Tencent/WeChat are simply involved in every single step of the customer journey. They have access to every single scrap of data provided by the end...

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