Blogs & Media

Identity: the new payment

Identity: the new payment

When you think about it, in-store card payments are de facto data payments already. A digital solution with personal data being used to complete the transaction. For retailers, the true value is in that very data. After all, the more you know about your customer, the...

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How to pay: the War of Wallets

How to pay: the War of Wallets

Onlife consumers are starting to grasp that transferring personal data is part of the payment process. In exchange for their openness, they expect swift and simple payment methods. Wallets and apps are digital payment services accessible from any device. The wallet is...

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How to pay: contactless payment

How to pay: contactless payment

Until recently, paying for and receiving your purchase happened at the same time. The risks for buyer and vendor were shared equally. In less than two decades’ time, technology has upended traditional payments completely. The Internet, has  shifted the risk  to either...

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Platforms, physical stores and a new paradigm

Platforms, physical stores and a new paradigm

Shopping ecosystems and platforms like Amazon, Apple and Google inspire shoppers with new sophisticated technology to help them during selection. These tech companies have taken home shopping to the next level with their immensely popular smart home speaker devices...

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Artificial intelligence: what’s in it for retailers?

Artificial intelligence: what’s in it for retailers?

Artificial intelligence (AI) is gradually seeping into everyday life. Machine learning and deep learning are behind AI. Smart software and flexible algorithms can help retailers improve not just customer service and customer engagement, but marketing, delivery times,...

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How and where do onlife consumers shop?

How and where do onlife consumers shop?

As they decide what to buy, which goods and services, consumers have come to expect specific things of the retailer where the purchase will be made. Consumer deliberations in the selection stage of the customer journey can be defined by seven basic shopping needs:...

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Comparison, research or impulse buys

Comparison, research or impulse buys

Selection is all about how and what we decide to buy, be that by rote, comparison, research or impulse.  When we buy routine items – food for instance – we don’t like spending time on deciding or comparing items. Other goods and services are worth a little more...

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Selection or how consumers choose

Selection or how consumers choose

We all know what it feels like to have too many options: a sense of being overwhelmed, of being spoilt for choice, of something like being paralyzed by all the possibilities. Too much choice can be demotivating – where do you start, how do you decide?! When we don’t...

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Every single consumer matters

Every single consumer matters

Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a smartphone in-store, outside on the street or on our commutes in our cars, trains, buses or subways; or using a laptop, tablet or a smart home...

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Who wants to be found?

Who wants to be found?

Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services has shifted focus from the physical shopping streets to online. Thanks to the Internet, consumers have become inured to the ‘push’ of mass media. They...

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I just want it the way I want it: orientation means N=1

I just want it the way I want it: orientation means N=1

Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper ads? Shoppers now are still broadly the same, in their different types and motives. It is the consumer behaviour in orientation that has changed completely...

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Let’s go on a customer journey

Let’s go on a customer journey

We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are relatively new. Consumers of all ages and backgrounds have different ways of adopting new habits offered by these economies. Gradually they are becoming...

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Goodbye to digital obstacles

Goodbye to digital obstacles

Accessibility Week has started. It is a week in which we focus on people with disabilities. They want to the same everyday things as anyone else, but often face obstacles when trying to do so. In the physical world people with all kinds of disabilities have to deal...

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