Blogs & Media

How to pay: contactless payment

How to pay: contactless payment

Until recently, paying for and receiving your purchase happened at the same time. The risks for buyer and vendor were shared equally. In less than two decades’ time, technology has upended traditional payments completely. The Internet, has  shifted the risk  to either...

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Platforms, physical stores and a new paradigm

Platforms, physical stores and a new paradigm

Shopping ecosystems and platforms like Amazon, Apple and Google inspire shoppers with new sophisticated technology to help them during selection. These tech companies have taken home shopping to the next level with their immensely popular smart home speaker devices...

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Artificial intelligence: what’s in it for retailers?

Artificial intelligence: what’s in it for retailers?

Artificial intelligence (AI) is gradually seeping into everyday life. Machine learning and deep learning are behind AI. Smart software and flexible algorithms can help retailers improve not just customer service and customer engagement, but marketing, delivery times,...

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How and where do onlife consumers shop?

How and where do onlife consumers shop?

As they decide what to buy, which goods and services, consumers have come to expect specific things of the retailer where the purchase will be made. Consumer deliberations in the selection stage of the customer journey can be defined by seven basic shopping needs:...

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Comparison, research or impulse buys

Comparison, research or impulse buys

Selection is all about how and what we decide to buy, be that by rote, comparison, research or impulse.  When we buy routine items – food for instance – we don’t like spending time on deciding or comparing items. Other goods and services are worth a little more...

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Selection or how consumers choose

Selection or how consumers choose

We all know what it feels like to have too many options: a sense of being overwhelmed, of being spoilt for choice, of something like being paralyzed by all the possibilities. Too much choice can be demotivating – where do you start, how do you decide?! When we don’t...

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Every single consumer matters

Every single consumer matters

Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a smartphone in-store, outside on the street or on our commutes in our cars, trains, buses or subways; or using a laptop, tablet or a smart home...

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Who wants to be found?

Who wants to be found?

Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services has shifted focus from the physical shopping streets to online. Thanks to the Internet, consumers have become inured to the ‘push’ of mass media. They...

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I just want it the way I want it: orientation means N=1

I just want it the way I want it: orientation means N=1

Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper ads? Shoppers now are still broadly the same, in their different types and motives. It is the consumer behaviour in orientation that has changed completely...

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Let’s go on a customer journey

Let’s go on a customer journey

We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are relatively new. Consumers of all ages and backgrounds have different ways of adopting new habits offered by these economies. Gradually they are becoming...

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Goodbye to digital obstacles

Goodbye to digital obstacles

Accessibility Week has started. It is a week in which we focus on people with disabilities. They want to the same everyday things as anyone else, but often face obstacles when trying to do so. In the physical world people with all kinds of disabilities have to deal...

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What kind of shopper are you?

What kind of shopper are you?

Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are completely unique, but of course we share characteristics and they influence our behavior in turn. Some years ago, a Shopping2020 research study by Dutch...

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On digital illiteracy and consumer behavior

On digital illiteracy and consumer behavior

The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can be overwhelming. Broadly speaking, the older and less affluent people in this group are significantly less connected to the digital world and...

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Power to onlife consumers of every generation

Power to onlife consumers of every generation

From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not upending the world on its own, consumer behaviour it has triggered is the real foundation of the digital retail revolution. For what...

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Latest Tweets

- April 7, 2021

Te gast bij podcast aflevering 4 van @VoteCompany gehost door @marceldemper en @Wilfred_Romijn! Centraal in de podcast staan de @Shoppingaward! Luister de gehele podcast hier terug: https://t.co/zQgCx1gRiU #awards #shoppingawards #shoppingawards2021 https://t.co/biimRmeuGo
h J R

- April 2, 2021

We staan aan de vooravond van een grote technologische revolutie in de wereld van "voice"! We hebben nu nog de mogelijkheid om dit goed te reguleren, zodat de markt straks niet gedomineerd wordt door enkele partijen. #voice #voicecommerce #AI https://t.co/hjMVm0Kg4N https://t.co/cY0m127ZsB
h J R

- March 26, 2021

De @Shoppingaward 2021 zijn een groot succes geworden! Met 350 deelnemers aan vak- en publieksprijzen een nieuw record. Graag bedank ik iedereen die heeft geholpen en felicitaties aan de winnaar @fonq! Bekijk het event hier terug: https://t.co/aMKSDbnwUY #shoppingawards2021 https://t.co/WaOXeMq4rx
h J R

- February 9, 2021

Hoe blijf je als retailer zichtbaar in dit omni-channel speelveld en maak je verbinding met de klant door in te spelen op ‘transformatieve’ consumentenbehoeftes? Dit stond centraal tijdens de retailpodcast van @Focusplaza! Luister de podcast hier: https://t.co/ggd3qx7NCt
h J R

- February 4, 2021

@MarlenetenHam wordt de nieuwe directeur van @Thuiswinkelorg! Ik kijk er naar uit om met Marlene de komende maanden samen te werken aan een goede overdracht en haar met raad en daad bij te staan! Persbericht: https://t.co/1xdrKt9JQA https://t.co/9oRJAgZe6Y
h J R

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