On digital illiteracy and consumer behavior

On digital illiteracy and consumer behavior

The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can be overwhelming. Broadly speaking, the older and less affluent people in this group are significantly less connected to the digital world and...
Power to onlife consumers of every generation

Power to onlife consumers of every generation

From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not upending the world on its own, consumer behaviour it has triggered is the real foundation of the digital retail revolution. For what...
Who’s gonna win the war of the platforms?

Who’s gonna win the war of the platforms?

Thanks to the Internet giants, we now have unlimited access to information and we can shop anywhere we could possibly want, all over the world at the click of a mouse or a swipe of our fingers. It is their vision and their entrepreneurial spirit that have shaped what...
Platforms: a prisoner’s dilemma for retailers

Platforms: a prisoner’s dilemma for retailers

For local businesses, the platform economy can feel like a rat race instigated by the tech giants. How on earth can they keep up? More importantly, should they even try, or is it smarter to build a strong market presence in your own local market? Tapping into...
So why are platforms so irresistible?

So why are platforms so irresistible?

Platforms – there’s no way around them, not in onlife retail. Alibaba, Amazon, Apple, Facebook, Google, Microsoft and Tencent/WeChat are simply involved in every single step of the customer journey. They have access to every single scrap of data provided by the end...