Who wants to be found?

Who wants to be found?

Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services has shifted focus from the physical shopping streets to online. Thanks to the Internet, consumers have become inured to the ‘push’ of mass media. They...
I just want it the way I want it: orientation means N=1

I just want it the way I want it: orientation means N=1

Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper ads? Shoppers now are still broadly the same, in their different types and motives. It is the consumer behaviour in orientation that has changed completely...
Let’s go on a customer journey

Let’s go on a customer journey

We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are relatively new. Consumers of all ages and backgrounds have different ways of adopting new habits offered by these economies. Gradually they are becoming...
What kind of shopper are you?

What kind of shopper are you?

Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are completely unique, but of course we share characteristics and they influence our behavior in turn. Some years ago, a Shopping2020 research study by Dutch...
On digital illiteracy and consumer behavior

On digital illiteracy and consumer behavior

The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can be overwhelming. Broadly speaking, the older and less affluent people in this group are significantly less connected to the digital world and...
Power to onlife consumers of every generation

Power to onlife consumers of every generation

From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not upending the world on its own, consumer behaviour it has triggered is the real foundation of the digital retail revolution. For what...