Platforms, physical stores and a new paradigm
Shopping ecosystems and platforms like Amazon, Apple and Google inspire shoppers with new sophisticated technology to help them during selection. These...
Blogs & Media
Wijnand Jongen publishes blogs and talks to the media about the latest trends and developments, facts and figures regarding retail and ecommerce.
How and where do onlife consumers shop?
As they decide what to buy, which goods and services, consumers have come to expect specific things of the retailer where...
Comparison, research or impulse buys
Selection is all about how and what we decide to buy, be that by rote, comparison, research or impulse. When we...
Selection or how consumers choose
We all know what it feels like to have too many options: a sense of being overwhelmed, of being spoilt for...
Every single consumer matters
Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a...
Who wants to be found?
Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services...
I just want it the way I want it: orientation means N=1
Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper...
Let’s go on a customer journey
We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are...
What kind of shopper are you?
Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are...
On digital illiteracy and consumer behavior
The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can...
Power to onlife consumers of every generation
From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not...
Short impression – Booklaunch & 25th National Retail Conference Philippines
In Manila the first special English edition of my book (in paperback and hardcover!) was launched by my publisher WSCP from...