Every single consumer matters
Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a...
Blogs & Media
Wijnand Jongen publishes blogs and talks to the media about the latest trends and developments, facts and figures regarding retail and ecommerce.
Who wants to be found?
Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services...
I just want it the way I want it: orientation means N=1
Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper...
Let’s go on a customer journey
We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are...
What kind of shopper are you?
Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are...
On digital illiteracy and consumer behavior
The so-called silent generation, those born before 1945, often grew up without TV and telephone. For them, all things tech can...
Power to onlife consumers of every generation
From digital immigrants to the onlife generation, consumers are in charge of the transition we are going through. Technology is not...
Short impression – Booklaunch & 25th National Retail Conference Philippines
In Manila the first special English edition of my book (in paperback and hardcover!) was launched by my publisher WSCP from...
Who’s gonna win the war of the platforms?
Thanks to the Internet giants, we now have unlimited access to information and we can shop anywhere we could possibly want,...
Platforms: a prisoner’s dilemma for retailers
For local businesses, the platform economy can feel like a rat race instigated by the tech giants. How on earth can...
So why are platforms so irresistible?
Platforms – there’s no way around them, not in onlife retail. Alibaba, Amazon, Apple, Facebook, Google, Microsoft and Tencent/WeChat are simply...
Riding the waves on a platform
Over the course of two decades, we’ve watched numerous businesses ride the waves of the Internet to their advantages and global...