Who wants to be found?

Who wants to be found?

Oct 29, 2018 | Blog, Book

Orientation is the first step in the customer journey. In no time at all, the initial search for goods or services has shifted focus from the physical shopping streets to online. Thanks to the Internet, consumers have become inured to the ‘push’ of mass media. They...
I just want it the way I want it: orientation means N=1

I just want it the way I want it: orientation means N=1

Oct 20, 2018 | Blog, Book

Who of you still remembers what it felt like to leaf through the Yellow Pages, or run your eyes over newspaper ads? Shoppers now are still broadly the same, in their different types and motives. It is the consumer behaviour in orientation that has changed completely...
Let’s go on a customer journey

Let’s go on a customer journey

Oct 13, 2018 | Blog, Book

We are still in a transitional phase. The four new types of economy – smart, sharing, circular and platform – are relatively new. Consumers of all ages and backgrounds have different ways of adopting new habits offered by these economies. Gradually they are becoming...
Goodbye to digital obstacles

Goodbye to digital obstacles

Oct 8, 2018 | Blog

Accessibility Week has started. It is a week in which we focus on people with disabilities. They want to the same everyday things as anyone else, but often face obstacles when trying to do so. In the physical world people with all kinds of disabilities have to deal...
What kind of shopper are you?

What kind of shopper are you?

Oct 5, 2018 | Blog, Book

Tell me your personality and I’ll tell you what your shopping DNA is. Wouldn’t that be amazing? We think we are completely unique, but of course we share characteristics and they influence our behavior in turn. Some years ago, a Shopping2020 research study by Dutch...