Platforms, physical stores and a new paradigm

Platforms, physical stores and a new paradigm

Nov 30, 2018 | Blog, Book

Shopping ecosystems and platforms like Amazon, Apple and Google inspire shoppers with new sophisticated technology to help them during selection. These tech companies have taken home shopping to the next level with their immensely popular smart home speaker devices...
Artificial intelligence: what’s in it for retailers?

Artificial intelligence: what’s in it for retailers?

Nov 27, 2018 | Blog

Artificial intelligence (AI) is gradually seeping into everyday life. Machine learning and deep learning are behind AI. Smart software and flexible algorithms can help retailers improve not just customer service and customer engagement, but marketing, delivery times,...
How and where do onlife consumers shop?

How and where do onlife consumers shop?

Nov 23, 2018 | Blog, Book

As they decide what to buy, which goods and services, consumers have come to expect specific things of the retailer where the purchase will be made. Consumer deliberations in the selection stage of the customer journey can be defined by seven basic shopping needs:...
Comparison, research or impulse buys

Comparison, research or impulse buys

Nov 16, 2018 | Blog, Book

Selection is all about how and what we decide to buy, be that by rote, comparison, research or impulse.  When we buy routine items – food for instance – we don’t like spending time on deciding or comparing items. Other goods and services are worth a little more...
Selection or how consumers choose

Selection or how consumers choose

Nov 9, 2018 | Blog, Book

We all know what it feels like to have too many options: a sense of being overwhelmed, of being spoilt for choice, of something like being paralyzed by all the possibilities. Too much choice can be demotivating – where do you start, how do you decide?! When we don’t...
Every single consumer matters

Every single consumer matters

Nov 2, 2018 | Blog, Book

Orientation for goods and services can be done anytime, anywhere. Wherever we are, we could be exploring our options: using a smartphone in-store, outside on the street or on our commutes in our cars, trains, buses or subways; or using a laptop, tablet or a smart home...